The objective of the study is to compare direct and indirect marketing in general. The target is to gain understanding about these types of marketing. Direct marketing has always been beneficial to both customers and sellers in a number of ways. Direct mailing is the most important, accounting for approximately onethird of total expenditures in direct marketing. Marketing books and academic journals have so far failed to explain more about indirect marketing. Keywords: face to face marketing, indirect marketing.
See Full PDF See Full PDFThe article summarizes approaches to defining the essence of the "direct marketing" concept. It is proved that the tools of direct marketing, as a component of internal marketing, are the most effective means of influencing the behavior of modern consumers and adaptive to market conditions of marketing activities, the implementation of which will contribute to achieving the corporate goal and mission of the enterprise with minimal time and resources. The necessity of using direct marketing tools in the activities of modern enterprises is justified. The problems of activating direct marketing based on the introduction of interactive systems are considered. The main advantages associated with the use of Integrated Marketing Communications in the formation of direct marketing strategies are revealed. The methodological bases of marketing communications are analyzed in the article. The expediency of using different types of marketing communications on the basis of their benefi.
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Maylia Dwi Nanda
In this Chapter of the Book we cover direct and virtual advertising where it engages without delay with character customers and carefully targeted customer communities to gain immediate feedback and build long term customer relationships. Please be aware that direct advertising and its quickest developing form is : digital advertising (on-line, social media, and mobile advertising and marketing). today, pushed via the surge in internet utilization and purchases and speedy advances in digital technology - from smartphones, tablets and different virtual devices to the spate of online cellular and social media - direct marketing has passed through a dramatic transformation. at the same time as direct and digital advertising are presented as separate tools, they should be cautiously incorporated with each different and with other factors of the promotional and marketing mix. the various advertising and promotion gear we discussed in previous chapters that were evolved inside the context of mass advertising consist of: targeting broad markets with widespread messages and gives disbursed via intermediaries. however today, with the trend in the direction of narrower concentrated on and the surge in virtual generation and social media, many groups are adopting direct advertising, either as a number one marketing method or further to other procedures.From the literature search, we found several expert opinions According to Coviello et al, in (Fawaid, 2017) virtual advertising is the use of the internet and using other interactive technologies to create and join conversation among organizations and customers who have been diagnosed. As well as other opinions digital advertising consistent with Kleindl & Burrow (2005) is the process of making plans and imposing thoughts or conceptual thinking, pricing, promotion and distribution. advertising may be interpreted extra really as constructing and retaining jointly pleasing relationships among agencies and customers. In this chapter, we discuss direct marketing as Direct marketing or direct marketing is a method of selling using direct marketing materials in which no party acts as a marketing intermediary in the purchase-sale transaction and the free negotiation of a product or product. 'a service.
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Proceedings of the International Scientific Conference - Synthesis 2015
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WWW/Internet 2003, IADIS International Conference Proceedings
Direct selling is exhibiting substantial growth in sales revenues and number of salespeople involved. Also the acceptation of consumers is growing. During the last decade direct selling organizations (DSOs) are using the Internet more and more, either to communicate with the salespersons, either to promote the products and the business to the consumers.
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Journal of Direct Marketing
